A revolutionary partnership: Genius Sports joins forces with Serie A, transforming the game.

An exclusive partnership positions Italy at the forefront of worldwide sports wagering. Football and advanced technology unite in a powerful alliance built for the future. Genius Sports, a global leader in sports data and live streaming for betting, has forged a multi-year contract with Lega Serie A. This is far more than a simple deal: it represents a complete service encompassing every fixture in Serie A, the Coppa Italia, and the Italian Super Cup through the 2028-29 campaign. This ensures that each goal, defensive stop, and key moment will be streamed and dissected instantly for an international community of supporters and gaming enthusiasts. For Italy, this marks a significant stride toward deeper convergence between professional soccer, digital media, and regulated betting. For sportsbook operators, it unlocks a rich vein of authorized, safeguarded, and fully verified information.

Safeguard the sport's fairness and honor the supporters

Lega Serie A CEO Luigi de Siervo expressed clear satisfaction: this arrangement guarantees that only authenticated data enters the marketplace, a vital step in protecting the honesty of tournaments and the security of those who wager. In a fast-changing environment, where misinformation and unverified channels can sway both play and stakes, aligning with a collaborator like Genius Sports delivers a powerful statement. It equally serves as an appeal to governing bodies to enhance their efforts in defending the sport and its followers. Here, innovation acts as a shield against interference and a partner for everyone whose life revolves around athletic devotion.

Innovation, reach, and foresight: the key ingredients driving Genius Sports' success.

Mark Locke, the Chief Executive Officer of Genius Sports, underscores a deliberate approach: This alliance is a calculated outcome, not a coincidence. After securing elite assets like the NFL and Premier League, the acquisition of Serie A rights cements control over the betting industry's most sought-after collection. The firm will introduce BetVision, a live streaming platform that delivers real-time broadcasts while incorporating dynamic data overlays, providing gamblers with a deeply engaging and participatory environment. This strategic step seeks to fundamentally transform the traditional notion of "viewing a match."

Italy stands as a pivotal nexus for European wagering activities, serving as a crucial epicenter for the continent's...

Genius Sports has placed a major wager on Serie A shortly after securing data rights agreements across 18 competitions under the Association of European Leagues. Spanning from the Dutch Eredivisie to the Belgian Pro League, and including the Danish and Czech divisions, the Genius framework is charting a detailed landscape: positioning Europe as the core of contemporary sports wagering. For Italy, this positions the nation at the center of a dynamic system that creates economic worth, employment, and significant global visibility. It sends a powerful message to teams, supporters, and industry participants: Italian football remains a premier, competitive label, eager to embrace change.